# Pitch Content Tips

## Mood

*Tell us a story, take us on a journey. Grab our attention, slow down, ramp up the speed, build up – give us a plot twist. Build up so we want to find out more about your project.*

💡 Don't be high-energy or low-energy all the time. People will lose their attention.

![Grab attention – play with speed – build up to have them yearn for more.](/files/-MeYyL1eLk0nm_0DHody)

Create momentum, make a connection. Tell us a story humans can relate to.

## The Project

![Help us understand why we should listen](/files/-MeYyvvLvqAuKRa2YUjI)

What did you make? What problem are you solving? Why would it matter – to me?

![Make a connection](/files/-MeYyxtZd_Q8cUIbPt37)

Tell me a story that I can relate to.

Remember those moments where you stare at people while they’re talking and you’re nodding because they sound like it’s important – but you have no idea what they’re saying? This is what people like us sound like, 90% of the time. Make your audience understand.

![You don’t need to sound smart, you need to make other people feel smart.](/files/-MeYzC_kjBLxGWiyDd6H)

That's how you turn other people into advocates of your project.

## The Structure

### The Base

What is the project about?\
Who is the client?\
Who are you?

💡No need to stick to this order, [find what feels good](https://www.youtube.com/user/yogawithadriene).

![The Base](/files/-MeYzQvGGhzBJ1xj4SvU)

### How to Explain Your Project

![](/files/-MeYyIl4-q1eZY6W1vrD)

#### This will help us understand your project

Vision\
Problem\
Audience\
Strategy\
Goal

![](/files/-MeZ-5XN94v325pv2618)

In order to…\
our product or service will solve…\
which is the problem of…\
by giving them…\
We will know if our product or service works, if we see…

#### Examples

![Night-time Knitters](/files/-MeZ-SF3mMOb-IobrAE5)

![Mobile Ratchet Ticker (Mobiele Rateltikker)](/files/-MeZ-Jn2KiJ71OGyUdbE)

## You Can Do This

If you start on time, and work together with your team.


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